A portfolio in print form · established 2019
The Work
- Name
- Ayu Prameswari
- Discipline
- Product Designer & Illustrator
- Desk
- Yogyakarta, Indonesia
- Status
- Open for freelance — Q3 2026
The lede
Seven years in, I still think the best compliment a product can get is “I did not have to think about it”. I work on the unglamorous middle of a product — the flows, the empty states, the error copy — and then put something on top worth looking at.
Most of my work is with small teams shipping their first serious release: marketplaces, tools for small businesses, and the occasional stubborn internal dashboard nobody wanted to own.
Selected work
6 entries, most recent first
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01
Warung OS
A point-of-sale built for stalls that run on one phone and a shaky connection. Offline first, thumb first.
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02
Kopi Atlas
Packaging and a 40-piece illustration set for a roaster mapping single-origin beans across the archipelago.
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03
Rute
Route planning for motorbike couriers. Cut the average dispatch from nine taps to three.
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04
Pasar Terang
One component library for a marketplace that had grown four different button styles and no one to blame.
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05
Halo Sekolah
Attendance and reporting for 200 schools, designed for teachers doing admin on a Sunday night.
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06
Tumbuh
A children’s book about a stubborn seed. Thirty-two spreads, two colours, one very patient editor.
Commissions taken
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Product design
End-to-end: research, flows, interface, and the design system that keeps it from drifting six months later.
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Illustration
Editorial spots, onboarding sets, and brand characters that survive being shrunk to 24 pixels.
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Design audits
A hard look at what you already shipped, written up as a ranked list you can actually work through.
Toolkit
- Product design
- Design systems
- Illustration
- Prototyping
- User research
- Art direction
- Motion
- Front-end basics
The record
| Years | Position | Notes |
|---|---|---|
| 2023 — now |
Senior Product Designer Kolam Studio |
Design lead on two marketplace products and the shared system underneath them. |
| 2021 — 2023 |
Product Designer Bitwarna |
Took a logistics dashboard from spreadsheet replacement to something people opened voluntarily. |
| 2019 — 2021 |
Designer & Illustrator Freelance |
Editorial illustration, brand work, and the first four apps I would now redesign given the chance. |
In the margins
- 2025 Good Design Indonesia — digital product, shortlist
- 2024 Talk: “Designing for one bar of signal”, JogjaConf
- 2023 Tumbuh — national children’s book selection
Classified
Commissions open
Briefs, half-formed ideas and “is this even possible” questions all welcome. Replies within two working days.
halo@ayuprameswari.com